The Beginner’s Guide to Social Hiring

It’s a candidate’s job market and, if businesses hope to compete, it’s imperative that they can attract top talent. A huge portion of the talent pool today is, at most, “passively” looking for new opportunities. This means that you can’t just post your open jobs to a job board and hope that the right candidate applies; you must actively engage even passive candidates if you have any hope of winning the “war on talent.” While most organizations today are aware that social media can be a powerful hiring tool, a surprising number aren’t using it to its fullest, or even at all. Social media can be a brilliant source of recruiting potential if used well. So where to start?

  1.       Be Consistent

Consistency is key to developing a successful social recruiting process. You may not need a dedicated social recruiter posting on your behalf day and night, but the sporadic posting of jobs to LinkedIn, Facebook, and their ilk will not be very impactful. You should be posting content regularly, ideally daily, to attract and grow a potential candidate pool. Your “voice” and “tone” should also be consistent. Figure out how often you want to post and how you want your social messaging to sound, then make sure you consistently strive towards your goals for both.

  1.       Be Engaging

Easier said than done, volumes have been written on the topic of audience engagement. The whole thing is liable to feel overwhelming and overly technical to a social hiring novice. It’s important to remember that there will be some trial and error, but in time you will figure out what works to engage your audience.  Try out different strategies; do you get more reaction when you ask questions? Do people respond well when you share photos? Whatever you do, make sure you tailor your message to your target audience – the people you’d love to have working for you – as much as you can.

  1.       Be Diverse

While you obviously want to use your social hiring efforts to fill your open jobs, if you truly want to get the most from social recruitment, you should try to connect with your audience on many levels. This isn’t just your chance to advertise job openings, it is your opportunity to showcase the great things about working in your organization.  Share useful content, post about your successes, and connect with your future and current candidate pool beyond just the scope of filling a req.

  1.       Be Targeted

There are a mind-bending number of social media platforms in regular use today and attempting to maintain a diverse, engaging, and consistent footprint on all of them would likely require much more effort than it was worth. For that reason alone, it pays to be targeted in your approach. Go to where your audience already is. It may require some research and a bit of trial and error, but determine who you’re looking to attract to your organization, and then find out which platforms they use the most. If you have the biggest need for seasoned executive talent, you’ll probably find them in a different place than you would new grads. Figure out the type of talent you want to attract and then make sure your efforts are targeted to reach them.

While there is certainly plenty more to creating a successful social hiring strategy, these four steps should help you create a great foundation.  By creating a presence that is consistent, engaging, and varied and then targeting your efforts to the places they’ll be the most impactful, you will have a scalable and customizable process that can be used to supercharge your recruitment efforts and meet whatever talent needs you may have.

Related

Archived Posts

10 Ways to Win the Fight for Happy at Work

Whether it is just the daily grind or a career that is less than your passion, workplace happiness doesn’t always flow naturally. The true masters of the workplace can find happiness amongst it all. So here are 10 easy tips for staying happy at work.

Career Advice, Hiring Advice, Insights

Search Without Being Found

It is common to be employed while hunting for a new job, especially if you are looking to advance your career. Here are several strategies that you can use to avoid alerting your boss or other people in the department:

Career Advice, Insights

An Effective Elevator Speech Opens the Doors to New Career Opportunities

When you are looking for a new job, networking is a critical step to help you connect with other people in the industry. You’ve probably heard the saying that you only get a single opportunity to make a good first impression, and networking with an effective elevator speech can make-or-break your job hunting efforts.

Career Advice, Insights

Your Resume has these 4 Must-Haves, Right?

Modern technology has made it easier to apply to many jobs without much effort, which means that employers and recruiters are inundated with resumes when a job opening is posted. If you want the job, then you need to make sure that your resume outshines the rest.

Career Advice, Insights

Quitting Your Job? 5 Considerations Before Deciding

LinkedIn Twitter Facebook Are you frustrated with your job and you are ready to make...

Career Advice

The 5 Questions To Ask In A Job Interview

When you ask questions at the close of your job interview you show the interviewer you were listening. You convey your interest in the company and showcase what a good fit to the team you would be. Your questions garner insight into how you would fit into a specific role and where you would devote your energy. Questions are critical to the success of your interview.

Insights

You Said What? 7 Things to Never Say During a Job Interview

One sentence. That’s all it takes to derail your chances at the dream job you’ve been pining after for months – maybe even years. Employers focus on why they should hire you, but they’re also looking for reasons not to hire you. Read on to find out seven things you need to keep in the vault while interviewing.

Career Advice

Send Resume
Share This